Cup Of Joe is a denim label that's known for its affordability for thirty years. COJ takes its inspiration from the delicate, often small things in life. Since jeans are part of our daily existence, we need to enjoy them as much as our usual cup of coffee. That's the idea behind it.
The Leo is a Mid-rise Slim fit. The Leo has a very special, super stretch fabric that provides an extra flexibility for movement. In only seems fair that this new combination of fabrics got a new name along with it. That is why the Leo, from now on, will be categorised as the first Well Flex trouser.