Laura White

Cup Of Joe is a denim label that's known for its affordability for thirty years. COJ takes its inspiration from the delicate, often small things in life. Since jeans are part of our daily existence, we need to have just such a pleasure from it as our usual cup of coffee. That's the idea behind it.

Denim does not age; it only evolves with time. It carries the marks of our footsteps. When the time comes, it is redesigned by the experts. Over the years, it has reborn, and we have witnessed the evolution of the vintage denim. Today, we complement yesterday with just a touch of modern trends: we redesign the vintage denim.

Speaking of the latter, COJ's Laura is specially designed to maintain the vintage chic feel of the urban C.O.J. woman. This pair of medium waist ripped jeans is fitted through the thigh with a 70’s inspired flare leg.

Wear the Laura with a cropped top and cowboy boots.

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